It wants a community of self reliant automobiles offering a majority of its trips within a decade. Five years after that, Lyft expects it will have aim built driverless cars on case study solution road, not just zipping around town but also taking passengers on long haul trips. A similar sentiment pervades Lyfts chief rival, Uber, whose founder and previous chief govt, Travis Kalanick, said in 2016 that self using technology was actually existential for case study solution company. For case study solution moment, both agencies are closely based on thousands of drivers whose wages make up a significant chunk of their losses. Uber and Lyft lose money on each ride they facilitate. Lyft can be under shareholder force to trim its losses, because public funders are not going to give case study answer agency case study answer same economic runway its early adopters offered. Uber Comfort is for riders who are always on case study solution go and need a bit extra comfort. Uber Select is a top class ride in a high end car. Uber’s maximum tier amenities come with Uber Black, luxury rides with professional drivers, and Uber Black SUV, which offers luxury rides for six people. In some cities, Uber even offers Uber Espanol for Spanish speaking riders, Uber Assist if a rider needs extra help, and Uber Wav for wheelchair available rides. Part of Uber’s appeal is that drivers are under exquisite pressure to bring pleasant, safe, prompt, and clean reports for passengers. Every passenger rates every driver on every trip, and drivers are required to maintain a normal client rating of 4.